17 julho 2018

Mopar® stars at Camp Jeep® 2018

 

July and featured an area reserved for Mopar - the FCA aftersales product and services brand - where visitors admired two different customizations of the new Jeep® Wrangler, as well as a Jeep® Renegade MY19 equipped with the innovative Mopar® Connect set of services

 

From 13 to 15 July the splendid Spielberg area, in Austria, hosted Camp Jeep 2018, the most important event for the Jeep® Owners Group (J.O.G.) and Jeep fans: more than a thousand participants and over 600 vehicles experienced an authentic adventure in pure Jeep style. The queen of the event was the New Wrangler, which had just been the center of attention at the European media drive held in the same beautiful Styrian settings. The Jeep brand icon retains its status as undisputed off-road queen, but is now also perfect for daily use, thanks to new comfort levels and new handling. The other Jeep SUV models were also very much in evidence: from the new Grand Cherokee Trackhawk, the most powerful, fastest Jeep of all time, to the new Renegade MY19, the Compass and the new Jeep Cherokee. There were a large number of thematic and leisure areas, where visitors explored the brand's history and experienced the thrills of off-road driving with the Jeep Academy's expert instructors.

 

Mopar® once again played a leading role at this event, confirming its strong partnership with Jeep® in exploring the world of customization. The specific space displayed two customizations of Jeep Wrangler, to bring out the best of its off-road characteristics, as well as to emphasize the urban style of this iconic model. Also at Camp Jeep®, Mopar exhibited a Jeep® Renegade MY19 equipped with Mopar® Connect, the innovative set of vehicle safety and remote control services, available either as an optional or as an aftersales feature.

 

New Jeep Wrangler

For the new Jeep Wrangler, Mopar has developed a collection of over 180 exclusive accessories, designed to offer the most comprehensive and extensive customization to suit the various lifestyles of its clientèle.
On show in the specific area, Mopar presented two different customizations of the Jeep Wrangler Sahara: one capable of showing off the legendary off-road capabilities of the iconic Jeep, and the other put together for those who intend to stand out for their unique style in the city too.
Key features in the Off-Road customization, created on an Ocean Blue Metallic colour vehicle, included the 2" lift kit, Gear 17" alloy wheels, "1941" bonnet decal and "Moab" side panel decal, mesh sun bonnet, shaped splash guards, snorkel and special off-road lights. The vehicle also carried the Jeep® Performance Parts badge, denoting the range of Original Accessories specifically developed by Mopar to guarantee the utmost protection and unbeatable performances when off-road.
To give the model a more Urban characterization, the Wrangler with Granite Crystal livery was customized with various accessories, such as silver valve caps with Jeep logo, "1941" side panel decal, 32" spare tire cover and various chrome details including tubular side steps, kick plates and fuel cap.
With the innovative Mopar® Custom Shop process, a large number of accessories can be included in the vehicle's configuration at the time of purchase. They are installed actually in the production plant, with the same high quality standards, and the vehicle is delivered to the dealership fully customized as specified, ready to be driven away.
The corner dedicated to the model was completed by a display of accessories, including black satin finish grille and mirror caps, roof cargo net, special grab handles for open-air use and a tailgate table sporting the iconic Jeep® design, in addition to a wide array of wheel covers.

 

Jeep Renegade MY19

At Camp Jeep®, Mopar also exhibited a Jeep® Renegade MY19 equipped with Mopar® Connect, the innovative set of vehicle safety and remote control services.
Mopar® Connect integrates with the Uconnect LIVE services and adds new functions such as roadside assistance, including crash assistance, or location of the vehicle after a theft. The app can also be used to control some of the car's functions remotely, like sending an alert if the car exceeds a certain speed limit or leaves a zone previously delimited on a map, and locking or unlocking the doors.
Mopar® Connect also enables users to easily locate their parked car and view information about its state, fuel level and battery charge on their smartphones.
With Mopar® Connect, car owners therefore enjoy greater safety, security and peace of mind, with constant control of their vehicle.

 

 

Turin, 17 July 2018

 

 

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